We Norwegians is an apparel company, based in Voss, Norway. Focusing on the design, distribution, and marketing of premium wool products.

Norwegians are wrapped in soft, wool blankets as new-borns, and we continue to wear wool as we grow up – Through out the year. The idea behind We Norwegians is to take the natural benefits that wool have, and make garments that have a natural technical function as well as a contemporary design. The designs are a mix of modern basics and traditional, Norwegian knitting patterns.